Introduction to e-Business: Management and Strategy

Posted by Admin
By Colin Combe
Publisher: Butterworth-Heinemann
Pages: 320, Date: 2006-04-05
ISBN-10 : 0750667311, zip'd pdf with cover: 1.12 MB

Description:
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business.

This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education.

It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.

This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

* Integrates business, management, strategic management, technology, marketing and economics within the context of e- business
* Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google

Buy this books from amazon

Download Link
.
__________________________________

Related Post

Labels: ,

0 comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Disclaimer

These Ebooks here are for educational purposes only and SHOULD BE VIEWED ONLY. If you download any files to view them, you are agreeing to delete them within a 1-2 day period. 4-ebooks.blogspot.com does not host any ebook download files, we only link to sites found through web searches. If you are a copyright owner please contact us and we will happily remove the link. e mail : [saif569]at[gmail]dot[com]